taggwQQ

taggwQQ

PHOTOSHOOT BETHANY

PHOTOSHOOT BETHANY

marketing website

marketing website

insta in phone 2

insta in phone 2

cecily brand concept

cecily brand concept

PACK GOL

PACK GOL

POSTER-1 imj

POSTER-1 imj

Primary and secondary research indicated that women in Britain struggled to find clothes that fitted their body appropriately, this problem inspired the concept of Cecily. Cecily is a fashion retailer inspired by the complexity of the female form. Cecily offers high quality merchandise and personalized service as well as a unique product that is designed and cut to four specific body shapes. Cecily is available in a wide range of sizes, inclusive of in between sizes. The aim of Cecily is to create a shopping environment where women feel comfortable, pampered and stimulated by the wide array of choices that are available to fulfil their needs.

The creation of Cecily was inspired by women and created to make women feel positive about their body and celebrate womanhood.

Cecily Brand concept

Cecily marketing Material

In order to create images and video for Cecilys launch a photo and video shoot was held here is some behind the scenes footage

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LADIEAS

LADIEAS

leonie

leonie

yvonnee

yvonnee

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leonie

leonie

yvonnee

yvonnee

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yyyyy

LADIEAS

LADIEAS

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Final images from the Cecily Shoot

interior

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Thumb-Gucci-Ginza-2-400x300

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