Events | tcvb

Events Management

During the Events Management module I was chosen to lead a team of 8 through fundraising activities and the hosting of an event to raise money for Birmingham women’s hospital tiny babies appeal.

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Before we could start fundraising we developed an events company called embrace and we worked to create a fun and colourful brand aesthetic and marketing materials that reflected the goals of the project, the charity and the team.

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Embrace carried out a range of fundraising activities in order to raise funds for the main event these activities included cake sales, raffles, sponsors from banks and international companies as embrace also hosted a half term fun day event where they provided games, snacks and face painting as well as a range of other activities.

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Before the Event embrace took part in a number of marketing and PR events these included PR videos, Stunts, Press releases and radio interviews and interviews with the charity.

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The Event Was a success and we raised almost £2000 for Birmingham women’s Hospital